Spektrum Capital Advisors, a U.S.-based mid-market investment bank, is pleased to announce its role as advisor to Mumbai-based Vertoz Limited, a publicly listed digital advertising and AI-led media execution company, in its acquisition of WebiMax LLC, a U.S.-based AI-driven marketing automation and performance advertising firm, through its wholly owned USA subsidiary, Vertoz Inc.
The transaction, valued at an enterprise value of approximately USD 6.6 million, involves the acquisition of an initial 80% stake, with the balance to be acquired over the next three years based on performance milestones.
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Spektrum Capital Advisors advises Vertoz Limited on its acquisition of U.S.-based WebiMax, strengthening India-U.S. cross-border digital platform expansion
The deal underscores a broader trend of Indian companies pursuing strategic acquisitions in the United States to accelerate global expansion, enhance digital capabilities, and access established client bases.
WebiMax, headquartered in New Jersey, reported revenues of approximately USD 12 million in CY2024 and provides marketing automation, SEO, paid media, and performance marketing solutions to enterprise and mid-market clients across North America.
Strategic Rationale
This acquisition strengthens Vertoz’s global platform by:
- Expanding its presence in the U.S. digital marketing market
- Enhancing AI-led performance marketing capabilities
- Unlocking cross-border client and revenue synergies
- Creating a scalable foundation for further global expansion
The transaction is structured as a non-dilutive acquisition, funded through a combination of debt (~75%) and internal accruals (~25%), reflecting Vertoz’s disciplined capital strategy.
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Management Commentary
Ashish Shah, Co-founder & Director, Vertoz Limited, said, “This acquisition is a strategic step in building Vertoz as a global, outcome-driven media execution company.” The U.S. market is a key focus area, and WebiMax provides both capability and market access to accelerate our growth.”
Venkat Radhakrishnan, Partner at Spektrum Capital Advisors, added, “This transaction reflects the growing momentum of Indian companies expanding globally through U.S. acquisitions. We continue to see strong demand for high-quality U.S. assets and are actively working on similar cross-border opportunities.”
Cross-Border M&A Focus
Spektrum Capital Advisors focuses on advising Indian companies on U.S. acquisitions and capital raising across technology, healthcare, and consumer sectors.
The firm is actively advising:
- Indian listed companies pursuing U.S. expansion.
- Private equity investors seeking platform and add-on acquisitions.
- U.S.-based founder-led businesses evaluating strategic exits.
For Strategic Acquirers & Founders
- Indian companies exploring U.S. acquisitions:
- Spektrum is currently engaged on proprietary opportunities in the $5–50M revenue range.
- U.S. business owners considering a sale or partnership:
- The firm is seeing increasing demand from international strategic buyers.
