Key Points
- Akshaya Tritiya falls on April 30, 2025-considered the most auspicious day for gold purchases.
- Gold prices are hovering near ₹1 lakh per 10 grams, prompting jewellers to launch major discounts and offers.
- Tanishq, Reliance Jewels, Malabar Gold & Diamonds, Kalyan Jewellers, and CaratLane are offering up to 50% off on making charges, cashback, and free gold coins.
- Digital gold platforms like PhonePe and Paytm are offering cashback and exclusive online deals.
- Demand is shifting toward lightweight, practical jewellery due to high prices, but festive sentiment remains strong.
New Delhi: As Akshaya Tritiya approaches on April 30, 2025, gold buyers are facing historic price highs, with rates crossing ₹1 lakh per 10 grams for the first time. Despite the steep prices, leading jewellers and digital platforms are rolling out a host of offers to attract customers, making this an opportune moment for those looking to invest in gold or jewellery for prosperity and good fortune.
Why Akshaya Tritiya is Special for Gold Buyers
Akshaya Tritiya, also known as Akha Teej, is one of the most sacred days in the Hindu calendar, believed to bring everlasting prosperity. Buying gold on this day is thought to ensure continuous wealth and success, making it a major event for jewellers and buyers alike.
Top Akshaya Tritiya Gold Offers 2025
| Jeweller/Platform | Offer Highlights | Offer Period |
|---|---|---|
| Tanishq | Up to 20% off on making charges for gold & diamond jewellery | Apr 19–30, 2025 |
| Reliance Jewels | Up to 25% off on gold making charges, up to 30% off on diamond jewellery, 100% exchange value on old gold | Till May 5, 2025 |
| Malabar Gold & Diamonds | Up to 25% off on gold making charges, flat 25% off on studded jewellery, up to 25% off on diamonds | Limited time (April) |
| Kalyan Jewellers | Up to 50% off on making charges, advance booking with rate protection, old gold exchange | Ongoing |
| CaratLane | Free gold/silver coins on eligible purchases, extra discounts on select jewellery | Limited time (April) |
| PhonePe & Paytm | 1% cashback on digital gold (PhonePe), discounts, and prize pools for digital buyers | April 30, 2025 |
Details of Major Offers
Tanishq:
Running from April 19 to April 30, Tanishq is offering up to 20% off on making charges for both gold and diamond jewellery. Discounts are tiered based on purchase value and category, making it easier for buyers at every budget to participate in the festival.
Reliance Jewels:
Reliance is providing up to 25% off on gold jewellery making charges and up to 30% off on diamond jewellery (covering both diamond value and making charges). Customers can also exchange old gold for full value, making it a popular choice for those looking to upgrade their collection.
Malabar Gold & Diamonds:
Malabar’s Akshaya Tritiya offer includes up to 25% off on making charges for gold jewellery, a flat 25% off on studded jewellery, and up to 25% off on diamonds. The final price is guaranteed to be the lower of the booked or prevailing market rate, ensuring maximum benefit for buyers.
Kalyan Jewellers:
Kalyan is offering up to 50% off on making charges, one of the highest discounts this season. Customers can also lock in gold rates with advance booking and get full value on old gold exchanges, a practical solution given the high prices.
CaratLane:
CaratLane is offering free gold or silver coins on purchases above certain thresholds, plus additional discounts on select items. For example, buyers can get a free 10g silver coin on purchases between ₹15,000–₹30,000, and up to two 0.5g gold coins on larger purchases.
Digital Gold Offers:
Platforms like PhonePe and Paytm are offering 1% cashback (up to ₹2,000) on digital gold purchases above ₹2,000, along with special discounts and prize pools for the festival. These offers make gold accessible to tech-savvy and younger buyers.
Gold Prices & Buying Trends
- Gold prices have surged to nearly ₹1 lakh per 10 grams, a historic high driven by global economic uncertainty and strong investor demand.
- Jewellers expect a shift toward lightweight and practical designs, with many buyers opting for smaller pieces or exchanging old gold for new jewellery.
- Despite high prices, Akshaya Tritiya’s cultural significance is expected to sustain demand, especially with attractive offers and flexible buying options.
Tips for Buyers
- Compare offers: Discounts vary by jeweller and purchase amount-check terms before buying.
- Consider old gold exchange: Many jewellers offer full value for old gold, helping offset high market rates.
- Look for rate protection: Some brands allow you to lock in current rates, shielding you from further price hikes.
- Explore digital gold: Cashback and online deals make digital gold a practical choice for small investments.
