New Delhi: The leading manufacturer of premium cars in India, Honda Cars India Ltd. (HCIL) today announced that its popular family sedan Honda Amaze has sold 4 lakh units since its debut in the country in 2013. The second-generation Amaze is currently Honda’s best-selling model in India and has a strong market share in its segment. The brand Amazon has been designed keeping in mind the emerging needs and aspirations of the Indian consumers.
Speaking on this achievement, Rajesh Goyal, Senior Vice President and Director, Marketing and Sales, Honda Cars India Ltd. Said, Honda Amaze has been a very successful model for HCIL and is a strong pillar of our business. Achieving 4 million sales by Amazon has been made possible by the love of our customers and the support of our dealer partners, who have helped make Amazon popular in all markets. It is a contemporary sedan that not only meets customer expectations but exceeds it. This achievement is proof that Amazon is the first choice of Indian customers. 42 percent of first-time car buyers have chosen Amazon. We believe that this is a very good choice for customers as the first car, providing the status and mind satisfaction of a large sedan with its low maintenance cost to suit their budget.
The Honda Amaze is a Contemporary sedan, offering a one-class Above sedan experience with its robust design, sophisticated and spacious interiors, unmatched driving performance, advanced features, and safety technology. The Honda Amaze BS-6 is powered by a 1.5-liter i-DTEC diesel engine and 1.2-liter i-VTEC petrol engine and is available in both manual and CVT versions for both fuel options.
The first generation Honda Amaze was launched in India in April 2013 and as of March 2018, it had sold 2.6 lakh units. The second-generation Honda Amaze was launched in May 2018 and has so far sold 1.4 lakh units. Being a popular model in metro and non-metro cities, Tier 1 market share is around 44 percent of the total sales, while Tier 2 and 3 have a combined share of 56 percent. With the increasing popularity of automatic transmission models among customers, the share of automatic in Amazon is also increasing. Its share in the first generation was 9 percent, which has increased to more than 20 percent in the second generation.
