Key Points
- Amazon to invest $35 billion (over Rs 3 lakh crore) in India by 2030
- Total investment in India reaches $75 billion including previous commitments
- 2.8 million direct and indirect jobs created in 2024
- 10 million small businesses digitized through Amazon platforms
- Focus areas include e-commerce, AWS, logistics, and AI-based services
India’s digital economy is set for a massive boost as Amazon, the world’s largest e-commerce company, unveiled plans to invest an additional $35 billion in the country over the next five years. The announcement, made at the Amazon Sambhaavna 2025 event in New Delhi, signals the company’s strongest commitment yet to one of its most critical growth markets.
Amit Agarwal, Amazon’s Senior Vice President of Emerging Markets, revealed that the new investment will bring Amazon’s total planned spending in India to $75 billion by 2030, including the $40 billion already invested between 2010 and 2024. This makes Amazon one of the largest foreign capital contributors to India’s digital economy and its most significant technology investor.
Largest Foreign Investment in India’s Digital Sector
Agarwal emphasized Amazon’s unique position in India’s economic landscape, stating, “Based on our investments and commitments, Amazon is the largest foreign investor in India and one of the largest job creators in the country.” The company’s sustained investment comes at a crucial time when India is positioning itself as a global digital powerhouse.
The investment will be distributed across multiple strategic verticals, with significant allocations for e-commerce infrastructure expansion, logistics network enhancement, Amazon Web Services (AWS) data center expansion, and artificial intelligence-driven digitization initiatives. This diversified approach aims to strengthen India’s digital backbone while creating sustainable economic opportunities.
Massive Employment Generation and Export Growth
Amazon’s investment is expected to generate substantial employment across direct, indirect, and seasonal categories. In 2024 alone, the company claims to have facilitated 2.8 million jobs through its marketplace, logistics network, and technology services. These include direct employment at Amazon facilities, indirect jobs through seller networks, and seasonal positions during peak shopping periods.
The company has also emerged as a significant driver of Indian exports, having enabled $20 billion in exports from Indian sellers to international markets. This achievement positions Amazon as a key enabler of India’s export ambitions under the government’s foreign trade policies. Additionally, the platform has successfully digitized 10 million small businesses, providing them with access to national and global markets.
Strategic Focus on Cloud and AI Infrastructure
The Indian market remains a cornerstone of Amazon’s long-term global growth strategy. The company recognizes that e-commerce and cloud services will play pivotal roles in India’s future economic expansion. AWS, Amazon’s cloud computing arm, is expected to receive a substantial portion of the new investment, with plans to expand data center capacity across multiple Indian cities.
Amazon is also betting heavily on AI-based digitization to transform how Indian businesses operate. The company plans to introduce specialized AI tools for small and medium enterprises, helping them with inventory management, demand forecasting, and customer engagement. These initiatives align with India’s national digital transformation goals and could give Amazon a competitive edge over rivals like Flipkart and Reliance JioMart.
Competitive Landscape and Market Positioning
This massive investment announcement comes at a time when India’s e-commerce market is witnessing intense competition. With domestic players like Flipkart, backed by Walmart, and Reliance’s JioMart expanding aggressively, Amazon’s commitment signals its determination to maintain market leadership. The focus on empowering small businesses could help Amazon strengthen its seller ecosystem and build goodwill with policymakers.
The investment also positions Amazon favorably with the Indian government, which has been pushing for greater foreign investment in technology sectors while emphasizing the need to support small businesses and create jobs. By aligning its strategy with national priorities, Amazon is likely to navigate regulatory challenges more effectively.
