93.5 Red FM, India’s leading private radio and entertainment network has collaborated with ACKO India to celebrate a Welcome Change in Mumbai. The campaign is aimed to acknowledge changes that have made Mumbaikars’ life easier, better, simplified, richer in experience, and added value to the overall quality of life.
Link: fb.watch/iP1WHJczQP
Led by RJ Malishka on her show Morning No.1, the campaign will run in three phases to praise the spirit of Mumbai. During the campaign, RJ Malishka visited Dharavi Slum Area and interacted with rap and hip-hop artists. She gave traffic updates, suggested a few changes, and introduced ACKO – The Insurance ka Welcome Change. In the upcoming days, Red FM will also run a photography contest for listeners to get creative and photograph a welcome change they have witnessed throughout the city. ACKO will gratify listeners by implementing changes that the listeners would like to see.
Speaking on the collaboration, Nisha Narayanan, Director & COO, RED FM & Magic FM, said, “Collaborations are ruling out the unilateral approach to businesses. Therefore, in the current ecosystem, partnerships are going to be a determining factor for overall business growth. We are delighted to join forces with ACKO Insurance to upscale the impact of business and get higher visibility to their pragmatic vision. We look forward to being the platform for the sovereign good of the Mumbai city.”
Commenting on the association with Red FM as a part of the larger campaign, Varun Dua, founder, ACKO, said, “Mumbai holds a special place in our hearts as ACKO was born here. We chose Mumbai to launch our new brand proposition of ‘Welcome Change‘ not only because Mumbai is a strategic market for ACKO but also for the fact that the city has undergone a transformation and has become an example of positive change. We are honored to pay homage to the city and are excited to partner with Red FM, a channel that embodies the spirit of Mumbai. With its exciting and innovative content, we’re sure to strike a chord with the listeners and highlight our proposition of welcome change among them.”
