Yas Island, Dubai: Bollywood actress Ananya Panday, known for her captivating performances and stylish presence, made a significant appeal to the Government of India during the International Indian Film Academy Awards (IIFA 2024). She called for stringent regulations to curb the misuse of technology, particularly in the realm of artificial intelligence (AI).
Raising Concerns Over Deepfake Technology
Ananya’s upcoming film, ‘CTRL’, delves into the world of AI. The film’s plot revolves around her character using an AI app to erase memories of her cheating boyfriend, played by Vihaan Samat. This storyline resonates with recent incidents where celebrities like Aamir Khan, Ranveer Singh, Alia Bhatt, and Rashmika Mandanna fell victim to deepfake videos, heightening concerns about AI misuse.
Ananya’s Call for Government Intervention
Speaking to PTI-Bhasha on the sidelines of the IIFA Awards, Ananya emphasized the urgent need for government intervention. “I believe the government must establish rules to address this issue. It might be the only effective solution,” she stated, highlighting the potential dangers of unregulated AI technology.
‘CTRL’ to Premiere on Netflix
Directed by Vikramaditya Motwane and produced under the banners of Saffron and Andolan Films, ‘CTRL’ is set to premiere on Netflix on October 4. The film explores the ethical and emotional implications of AI, making it a timely release given the current discourse on technology misuse.
Understanding Deepfake Technology
Deepfake technology involves superimposing one person’s likeness onto another’s image or video using AI, creating highly realistic but fake media. This technology has advanced significantly, making it increasingly difficult to distinguish between real and manipulated content. While the creation of fake media isn’t new, deepfakes represent a significant leap forward, utilizing machine learning and AI to produce convincing visual and audio deceptions.
The Growing Threat of Deepfakes
The rise of deepfake technology poses a serious threat, as it can be used to create misleading and harmful content. Ananya’s advocacy for stricter regulations underscores the need for proactive measures to protect individuals and maintain the integrity of digital media.
