Key Points:
- Price Hike Announced: X (formerly Twitter) raises Premium+ plan prices by about 35%, affecting both U.S. and Indian users.
- Revised Pricing in India: Monthly Premium+ plan now costs ₹1,750, up from ₹1,300; annual plans priced at ₹18,300.
- No Change in Basic and Premium Plans: Indian users can still opt for more affordable options at ₹245 and ₹650 per month, respectively.
- Exclusive Premium+ Features: Includes ad-free browsing, Reply Boost, advanced AI assistance, long video uploads, and monetization opportunities.
New Delhi: X, the microblogging platform formerly known as Twitter, has rolled out a steep 35% price hike for its Premium+ subscription plan, sparking discussions among its Indian and global user base. The revised pricing reflects the platform’s focus on providing an enhanced user experience, albeit at a higher cost.
What’s the New Price for Indian Users?
Indian users opting for the Premium+ plan will now need to shell out ₹1,750 per month, a significant increase from the previous price of ₹1,300. For those choosing an annual subscription, the cost has climbed to ₹18,300.
However, users looking for affordable alternatives can still choose the basic plan at ₹245 per month or ₹2,590 annually, and the standard Premium plan at ₹650 per month or ₹6,800 annually.
What Does the Premium+ Plan Offer?
The Premium+ plan is tailored for users seeking the ultimate experience on X, offering a host of exclusive features:
- Ad-Free Browsing: A seamless, distraction-free experience without advertisements.
- Enhanced Visibility: Features like Reply Boost amplify user engagement by promoting replies.
- Advanced AI Tools: Access to Grok 2, an AI assistant, for personalized insights and assistance.
- Expanded Media Capabilities: Users can upload longer videos and access X Pro and Media Studio for professional content creation.
- Monetization Opportunities: Subscribers can earn revenue through posts, making the plan attractive for influencers and content creators.
- Verified Identity: Benefits like the coveted verification checkmark, optional ID verification, and encrypted direct messaging ensure a secure and authentic experience.
- Customization: Includes app icon tweaks, navigation options, and a highlights tab for a personalized interface.
Why the Price Hike?
The price increase aligns with X’s ongoing strategy to monetize its platform while offering premium users enhanced tools and services. By differentiating the Premium+ plan, the platform aims to cater to content creators, businesses, and users who rely on advanced features for their digital presence.
Impact on Indian Users
With India being one of X’s largest markets, the price hike could deter casual users from opting for the Premium+ plan. However, the unchanged pricing of the Basic and Premium plans provides alternatives for those unwilling to pay the higher cost.
The Premium+ plan offers an elite experience on X, but the significant price hike might push some users to explore other plans or alternatives. For businesses, influencers, and power users, the advanced features may justify the expense, making the plan a worthwhile investment.
