New Delhi: IPL is now being enjoyed more on digital platforms than on TV. For the last 2 years, Jio Cinema is telecasting the IPL matches live. Alam is that now more viewers than TV are watching the match on the digital platform of Jio Cinema. The fun of the fans is going to double now because Indian cricket team captain Hitman Rohit Sharma has become the brand ambassador of Jio Cinema. His popularity will give more speed to this digital streaming platform.
Hitman Rohit Sharma, one of the finest sportspersons of the modern era, who holds several world records as captain and player, will now start a new inning of taking forward Jio Cinema’s vision of making sports viewing synonymous with digital. After joining the campaign of JioCinema, Rohit Sharma said, “JioCinema is becoming the medium to change the way of watching sports in India on mobile phones and connected TVs. I am very happy to be associated with Jio Cinema and be a part of this journey, as this digital platform is providing cricket fans with the flexibility they want. Now fans can enjoy the game with more privacy.
Fans will increase with Rohit’s arrival
Viacom 18 Sports CEO Anil Jayaraj said, “Rohit will work closely with the Jio Cinema team. They will collaborate under a shared vision that focuses on making sports viewing synonymous with digital. He will work on making Jio Cinema the premier digital platform for all premium sports while expanding the fan base across the country. Rohit Sharma is a symbol of sportsmanship and unmatched leadership. He represents values that are dear to fans and players alike. There is synergy between our presentation of sports and Rohit’s ability to connect with fans in the ongoing Tata IPL and this partnership is a natural extension of our quest to drive India forward on the path to an exciting future.
Record views of 550 crores in two weeks
Due to the free streaming of Tata IPL 2023, more than 550 crore views have come in the first two weeks itself. Jio Cinema recorded a peak concurrency of over 2.4 crores during the Tata IPL match between Chennai Super Kings and Royal Challengers Bangalore on 17th April. Jio Cinema broke the record for the second time in 5 days. The new record was set for the first time when it achieved peak concurrency of 2.2 crores in the match between CSK and Rajasthan Royals on 12 April.
Line up of sponsors
Jio Cinema has announced 23 sponsors for its Tata IPL 2023 streaming. The number of sponsors and advertisers contracted by Jio Cinema this season is more than any other digital streaming event in India. Viewers can continue watching their favorite sports by downloading Jio Cinema (iOS and Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter, and YouTube and Jio Cinema on Facebook, Instagram, Twitter, and YouTube.
