New Delhi: In February this year, Microsoft launched its search engine Bing with a new look. The new Bing-powered by artificial intelligence had been a big headache for the Google search engine since then. Google has remained the number one search engine for years, but AI-powered Bing brought a new revolution in the search engine world. What people search, how they search, and what kind of content they like to see, Bing’s search results started coming out keeping all these in mind. A large user base of Google rapidly shifted towards Bing, which increased the concern of Google and now Google has also started working on AI-powered search engines.
According to a New York Times report, Samsung was considering making Bing the default search engine on all its devices in March this year due to the new Bing experience and features. According to the report, it was like a shock for Google and there was a situation of panic Google. Google’s annual revenue of about three billion dollars was in danger. Google has a similar $ 20 billion revenue deal with Apple, which is to be renewed this year. This is the first time in 25 years that Google’s search business has faced such a threat from any other search engine. According to internal documents obtained by the New York Times, Google has started working on powering its search engine with artificial intelligence.
How will Google’s new search engine be?
Google has named the work of developing an AI-powered search engine as Project Maggie. According to reports, Google’s new search engine will give a more personalized experience than the current one. This search engine will try to understand the need of the user by using AI. Google has not made any official announcement regarding this at the moment. However, the company’s spokesperson Lara Levin said that the company is excited to bring AI-powered features to the search and details will be released soon. He says that the company is constantly working on improving its search engine so that people get new reasons to stay with Google.
For years, no one could have imagined that someone could challenge the reign of Google Search
According to the report, a team of 160 people at Google is working on the new search engine. Until Google creates a new search engine, some features will be added to the current search engine under Project Maggie. Initially, the company will release these features for 10 lakh people. Will launch these features for 30 million (three crores) people by the end of the year. For the time being, these features will be released in America only.
How long has Google been working on AI?
Google has Deep Mind Lab in London, which is considered the world’s best AI research lab. The company has been working on AI projects for years. The company’s input tools work on self-driving cars AI. But seeing the danger of wrong results, Google had not yet fully accepted AI.
However, after the introduction of OpenAI’s ChatGPT, Google has taken its AI competitors seriously. After the arrival of Chat GPT, Google started making AI products by creating a task force. Google launched its AI chatbot Bard in March.
