Washington: An Indian-American entrepreneur based in Silicon Valley, USA, defeated newly elected President Joe Biden and Vice President Kamala in the recent Presidential Elections. Kamala used Bollywood songs to promote Harris.
Use of Bollywood songs
Earlier this year, Ajay Jain Bhutoria also launched a campaign using some famous Bollywood songs in many languages to feel more connected to Indian-American Biden. “There were complaints that Indian-Americans do not vote,” Bhutoria said in an interview with PTI-Bhasha. But I asked, ‘Did you try to reach them in their language?’ When a campaigner speaks to a voter in his language, he is more likely to be heard. ”
Not all Indians necessarily speak English
“Not all Indians necessarily speak English,” Bhutoria said. People connect with you only when you speak to them in their language. ” Bhutoria asked, “Who is the leader of the United States, who is like Biden?” ”, As slogans were issued in 14 Indian languages.
Let’s go, let’s go Biden-Harris
Bhutoria and his wife Vinita also released a video, “Let’s go, let’s go, vote for Biden Harris”, which became very popular among the Indian-American community. South Asian music was used for the first time in the US presidential election campaign.
People connect with music, food, language, and culture
Bhutoria said people connect more quickly to music, food, language, and culture. Bhutoria was born in Rajasthan and grew up in Guwahati, Assam. Inspired by his father, Bhutoria, like many of his expatriates, arrived in the United States with a suitcase and empty pockets in search of unlimited opportunities.
