Key Highlights
- Kapil Sharma’s Netflix show, after initial global success, has seen a consistent drop in viewership during its third season.
- First three episodes featured in Netflix’s global top 10 non-English TV shows; latest two failed to chart.
- Salman Khan’s premiere episode had 1.6 million views and 1.9 million watch hours.
- Combined views for second and third weeks have dropped significantly (down to 1.2 million for three episodes).
- Despite global decline, the show remains popular on Netflix India; creators may consider strategy changes.
- Upcoming guests include digital influencers Raj Shamani, Saurabh Dwivedi, Kamiya Jani, and Samdish Bhatia.
Mumbai: Kapil Sharma’s famed comedy brand made a high-profile jump from TV to OTT with “The Great Indian Kapil Show” on Netflix, attracting significant attention and high expectations. While the first three episodes of the third season quickly made it to Netflix’s global top 10 non-English shows, the momentum soon faded, with the latest two episodes missing from global rankings.
Viewership Metrics (Season 3 Highlights)
| Episode(s) | Guest(s) | Week(s) Aired | Reported Views | Notes |
|---|---|---|---|---|
| Episode 1 | Salman Khan | Week 1 | 1.6M | 1.9M hours watched, global top 10 |
| Episodes 1 & 2 (combined) | ‘Metro In Dinon’ Cast | Weeks 1-2 | 2M (total) | Netflix bundles reporting |
| Episodes 3–5 (combined) | Gautam Gambhir, Yuzvendra Chahal, Rishabh Pant | Week 3 | 1.2M | Steep decline, left global charts |
Netflix viewership is calculated by dividing total hours watched by runtime counts are not unique users.
Reasons for Viewership Decline
- Diminishing novelty: The show’s signature format may not have the same pull with digital audiences, especially after repeated seasons.
- Guest selection: High-profile guests like Salman Khan drove interest early, but subsequent choices haven’t matched that impact.
- Changing digital viewer habits: OTT platforms see rapid shifts in audience preferences, and comedy formats can face stiff competition globally.
Show Remains a Hit in India, But Faces Global Challenge
Even with the dip, “The Great Indian Kapil Show” remains among the most-viewed shows on Netflix India. However, the global decline is pushing both Netflix and the show’s creators to rethink strategies for audience retention and outreach.
What’s Next: Upcoming Episode & Strategy
To recapture momentum, the show will soon feature popular content creators such as Raj Shamani, Saurabh Dwivedi, Kamiya Jani, and Samdish Bhatia as guests.
Netflix and the creative team may explore:
- New guest lineups with broader international appeal.
- Format tweaks to engage digital-first viewers.
- Targeted promotions to attract previous audiences.
Kapil Sharma’s transition to OTT brought an initial wave of success, but sustaining global interest is proving challenging. With efforts to innovate and attract a wider digital viewership, the future trajectory of “The Great Indian Kapil Show” will depend on how well it adapts to the rapidly evolving content landscape.
