The Swatch Art Journey draws on the New York artist’s iconic paintings from the early 1980s.
May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists. The Swatch x JEAN-MICHEL BASQUIAT Collection is a vibrant tribute to the iconic New York artist who dared to break the boundaries of conventional art and help make street art sub-culture a critically embraced art form.
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Art Journey Collection – Swatch x JEAN-MICHEL BASQUIAT
Three watches and a Special Set capture Basquiat’’s signature style and are filled with powerful images and codes of all kinds. Each watch is a masterpiece in its own right and showcases Basquiat’s edgy compositions and fearless spirit.
For the campaign shoot of the collection, Swatch connected Basquiat’s art with today’s global skate and BMX culture. Swatch Proteam athletes, free-flowing pro skateboarder and world champion Andy Anderson and nine-time BMX world champion Matthias Dandois show the synergy between art and sport as they hit the streets wearing watches from the collection.
