NBCUniversal has launched its ad-free subscription video-on-demand SVOD service ‘hayu’ in India. Targeting audiences who are fans of reality shows, HUAY offers over 8,000 episodes of reality TV content, including ‘Keeping Up with the Kardashians’. Not only this, it includes ‘The Real Housewives, ‘Top Chefs’, ‘Million Dollar Listing’ and ‘Family Karma’. This app is available on mobiles, tablets, laptops, connected TVs, and selected consoles. Subscribers will have to pay Rs 349 for 3 months or Rs 999 for 12 months for this.
The service offers a wide variety of unscripted sub-genres, including home and design, dating, cooking, fashion, and true crime, in English.
Media reports have revealed that it can be launched by next year. However, at present, the company has not confirmed it.
Hayu Managing Director Direct-to-Consumer, Globe, Hendrik McDermott said in a statement, “Given the immense popularity of reality TV in India, we are thrilled to launch Hayu in the country and we are looking forward to providing the best-unscripted content in India. Expect to super-serve the audience,
HBO Max may also launch soon
Netflix, Amazon Prime Video, and Disney+ Hotstar may be the leaders on overseas OTT platforms in India, but things are set to get more competitive in the domestic market. This September, the price of Warner Bros.’s HBO Max plan has been leaked online.
