New Delhi: The command of the social media platform Twitter will now be in the hands of a woman. Twitter owner and billionaire businessman Elon Musk tweeted that Linda Yaccarino will be the new CEO of Twitter. After the acquisition of Twitter, Elon Musk discharged the then-CEO Parag Aggarwal and was holding the post himself. Yasarino is an old friend of Musk. At present, she is the chairman of the global advertising company NBCUniversal Media.
Announcing Linda’s appointment, Elon Musk wrote on Twitter, “I’m excited to welcome Linda Yasarino as the new CEO of Twitter!” He told that Linda will focus on the business operations of the platform. Elon Musk himself will handle the work related to product design and new technology. Two days ago, Elon Musk tweeted that in 6 weeks, Twitter will get a new CEO and a woman will take over the post. Although then he did not tell the name of the CEO. But, speculations had started that Linda Yasarino would take over this post.
Master in Ad Sales
Linda Yasarino is an alumnus of Penn State University. She has been working at NBC Universal for almost a decade. He has mastered the art of finding the best options for measuring the effects of advertising. Along with this, he is also considered skilled in ad sales. According to a report in the Wall Street Journal, Yasarino, and his team have so far generated more than $100 billion in revenue from ad sales. He is also well-versed in Global, National, and Local Ad Sales, Partnerships, Ad Tech Data Measurement, and Strategic Initiatives. Linda Yasarino has worked at Turner for 19 years. When she left Turner, she was Vice President of Advertising Sales, Marketing, and Acquisitions.
Mountain of challenges before Yasrino
There is a mountain of challenges in front of Yasrino. His path on Twitter is not easy at all. The company’s earnings are continuously declining and the revenue from advertising has also decreased. In the last seven months, the company’s earnings have fallen by 50 percent. Last month, Elon Musk and Linda Yasarino were seen together at a key-note conference held in Miami. It was only after this that an advertising agreement was signed between NBCUniversal and Twitter.
