Keyloop completes the acquisition of Automotive Transformation Group ATG

Reading, England:
Keyloop, a global automotive technology company, has today announced the completion of the acquisition of ATG, an innovative provider of automotive technology focused on omnichannel retail solutions. This follows the announcement of entering into a definitive agreement on 10^th April 2024.

Keyloop completes the acquisition of Automotive Transformation Group (ATG) (Graphic: Business Wire)

The acquisition is a significant step in accelerating the delivery of Keyloop’s Experience-First blueprint across the lifetime of vehicle ownership, supporting automotive retailers and OEMs in their delivery of exceptional customer experiences.

Tom Kilroy, CEO, Keyloop comments: “Together, Keyloop and ATG combine to create an integrated technology portfolio that more completely connects the entire consumer automotive journey, helping retailers and OEMs improve customer experience via innovative solutions.”

Tim Smith, CEO, ATG comments: “The announcement today is a testament to the inspirational and innovative team at ATG and the vision and commitment from Keyloop. I’m delighted to be joining the Executive Team at Keyloop and look forward to bringing our businesses together over the coming weeks for the benefit of all our customers.”

ATG is being advised by Houlihan Lokey and Taylor Wessing. Keyloop is being advised by King & Spalding and Paul Hastings LLP. ATG management were advised by Momentum Corporate Finance.