Key Points
- The Apple iPhone 17 series officially went on sale in India today, September 19, 2025.
- Massive queues were seen outside Apple stores in Mumbai and Delhi from early morning.
- A scuffle broke out among customers in the queue at Mumbai’s BKC store, requiring security intervention.
- Pre-orders for the iPhone 17 series have seen a 30-40% jump compared to the iPhone 16, with Pro models in high demand.
- The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new ultra-thin iPhone Air.
Mumbai: The much-anticipated Apple iPhone 17 series went on sale across India today, September 19, drawing massive crowds and creating a frenzy at retail locations. Eager fans lined up from the early hours of the morning, particularly at Apple’s official stores in Mumbai’s Bandra-Kurla Complex (BKC) and Delhi’s Saket, to be among the first to get their hands on the new devices.
The excitement in Mumbai turned to chaos as a scuffle erupted among individuals waiting in the long queue outside the BKC flagship store. Security personnel had to intervene to manage the unruly crowd and restore order. The enthusiasm was so high that many traveled from other cities, like one customer from Ahmedabad who had been waiting since 5 AM.
Record-Breaking Demand and Pre-Orders
This year’s launch has seen exceptionally strong demand, with initial pre-order numbers showing a significant 30-40% increase over the iPhone 16 series last year. Analysts predict this could be one of Apple’s strongest festive quarters in India. The iPhone 17 Pro and Pro Max models are seeing the highest demand, with some color options like the “cosmic orange” reportedly selling out quickly during the pre-order phase. The new models are expected to account for 15-20% of Apple’s projected 5 million iPhone shipments in the September quarter.
New iPhone 17 Lineup and Pricing
The 2025 lineup features four distinct models, catering to a range of users :
- iPhone 17: The base model now starts with 256GB of storage.
- iPhone Air: A new, ultra-thin model offering a premium feel.
- iPhone 17 Pro: The professional model with advanced features.
- iPhone 17 Pro Max: The top-tier model with the best camera and largest screen.
The new series boasts significant upgrades, including a new design, the powerful A19 Pro chip for enhanced performance and gaming, improved battery life, and deeper integration with Apple’s new suite of AI features, “Apple Intelligence”.
The pricing for the new models in India is as follows :
- iPhone 17 starts at ₹82,900 for the 256GB version.
- iPhone Air starts at ₹1,19,900 for the 256GB version.
- iPhone 17 Pro starts at ₹1,34,900 for the 256GB version.
- iPhone 17 Pro Max starts at ₹1,49,900 for the 256GB version.
Availability and Launch Offers
The iPhone 17 series is available for purchase at Apple’s official stores in Mumbai, Delhi, Bengaluru, and Pune, as well as on the Apple India website, major e-commerce platforms, and authorized Apple retailers. To make the purchase more attractive, launch offers are available, including a cashback of ₹6,000 for customers using ICICI and SBI credit cards and additional discounts from retailers like Croma. Trade-in options are also available for older iPhone models.
