At a time when global trends and world pandemics are forcing significant changes in lifestyles, the need to take a fresh look at our homes and the different spaces within them, has gained great importance. After spending literally two years within the confines of their homes, people are realizing that living spaces need to be more flexible, more comfortable and more future-ready. While design and aesthetics define the ambience of spaces, it is functionality (through clever and smart hardware solutions) that provides those day-to-day benefits for home-makers like adding convenience, bringing in ease of living and utilizing the available space flexibly for multiple applications.
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Hafele at Acetech Hall-1 at Booths B-5&6 and C-5 at the Bombay Convention and Exhibition Centre
Taking a clue from this, Hafele introduced a fresh perspective on homes through its new communication strategy, early this year. With Hafele’s new byline “Let’s reimagine” the brand invites everyone to dream and choose from the endless options that Hafele offers through many product ranges-in order to create or recreate their perfect homes. Positioning Hafele as a “Lifestyle brand” that can bring ease, convenience, creativity and flexibility to homes, the objective of this communication strategy is to inform people that Hafele is a brand that exists around you in every possible way-be it through its clever storage solutions and intelligent and smooth hardware in kitchens, its smart digital security solutions for doors, its holistic range of sliding solutions for any application, its extensive range of lighting solutions for different areas of the home or its modern range of intuitive home appliances and more. Hafele products lend experience, novelty, flexibility and future-readiness to different spaces in any home.
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Hafele at Acetech Hall-1 at Booths B-5&6 and C-5 at the Bombay Convention and Exhibition Centre
And now, Hafele is all set to bring tangibility to these concepts through real-time and inspiring display settings showcased at its booth in the Acetech-Mumbai Exhibition. This Acetech, Hafele urges you to reimagine home concepts like never before through its host of innovative range of solutions for homes and other interior space.
