Key Points
- Record-Breaking Sales: Indians purchased gold and silver worth an estimated ₹16,000 crore on Akshaya Tritiya 2025, with gold alone accounting for ₹12,000 crore in sales.
- Soaring Prices: Gold prices surged to historic highs, trading between ₹95,000 and ₹99,900 per 10 grams-up 30–37% from last year.
- Shift in Buying Patterns: While jewellery remained popular, investment demand for gold bars and coins rose to 40% of total sales, up from the usual 30%.
- Lightweight Jewellery in Demand: Consumers favored lightweight pieces due to high prices, but strong cultural beliefs and the wedding season kept demand robust.
- Silver Also in Spotlight: Silver sales reached ₹4,000 crore, with prices at ₹97,130 per kg, making it an attractive alternative for many buyers.
New Delhi: Akshaya Tritiya 2025 reaffirmed India’s status as the world’s largest gold consumer, with buyers thronging jewellery stores nationwide despite gold prices hitting unprecedented levels. The auspicious festival, celebrated as a harbinger of prosperity and good fortune, saw Indians spend a staggering ₹16,000 crore on gold and silver in a single day.
Gold Prices Soar, But Sentiment Remains Unshaken
On Akshaya Tritiya, gold prices hovered between ₹95,000 and ₹99,900 per 10 grams across major cities, a 30–37% jump from last year’s rates. In Delhi, 24-carat gold was priced at ₹97,693 per 10 grams, while Mumbai and Chennai saw similar rates. Despite the steep rise, the All India Gems and Jewellery Domestic Council (GJC) reported a 35% increase in gold sales by value compared to last year.
Jewellers observed that the initial rush was strongest in South India-where Akshaya Tritiya is deeply rooted in tradition-with demand picking up in Maharashtra and northern states by evening. The festival’s significance outweighed price concerns, as families viewed gold purchases as both an auspicious ritual and a prudent investment.
Changing Consumer Trends: Investment Demand Surges
While jewellery purchases dominated, there was a marked shift toward investment products. market experts noted that investment demand for gold bars and coins rose to 40% of total sales this year, compared to the usual 30%. Many first-time investors entered the market, encouraged by forecasts that gold could soon breach the ₹1,10,000 per 10 grams mark.
Lightweight jewellery was especially popular, allowing consumers to maintain the tradition of buying gold without overspending. According to industry leaders, 80% of purchases were for new gold, reflecting the festival’s emotional and cultural resonance.
Silver Shines as an Alternative
Silver also enjoyed robust demand, with sales reaching ₹4,000 crore and prices at ₹97,130 per kg. The gold-to-silver price ratio stood at a historically high 100:1, prompting some buyers to opt for silver as a more affordable option. Experts suggested that, given the current ratio, silver could see further price appreciation in the coming months.
Historical and Cultural Significance
Akshaya Tritiya is considered one of the most auspicious days in the Hindu calendar. Mythology holds that purchases made on this day bring lasting prosperity, a belief that continues to drive strong demand for precious metals regardless of market conditions. Jewellers, goldsmiths, and artisans across India eagerly prepare for this day each year, as it consistently delivers a surge in business.
Looking Ahead: Bullish Outlook for Gold
Industry experts remain optimistic about the future of gold in India. With ongoing global economic uncertainty and bullish price forecasts, both jewellery and investment demand are expected to stay strong. As Akshaya Tritiya 2025 demonstrated, for millions of Indians, gold remains not just a commodity, but a symbol of security, tradition, and enduring wealth.
Despite record-high prices, Akshaya Tritiya 2025 saw Indians spend more than ever on gold and silver, with a notable shift toward investment purchases. The festival’s deep cultural roots and the allure of gold as a safe haven asset continue to drive demand, even as prices approach the ₹1 lakh mark per 10 grams.
