New Delhi: In the midst of Coronavirus in India, most of the people are avoiding getting out of home unnecessarily. Most families in the country are taking help of e-commerce platform for shopping for everyday things and ration so that they can avoid the grip of infection. Keeping this in mind, online shopping platform Flipkart is going to start home delivery of alcohol. Flipkart Startup together with Diageo will deliver home delivery of alcohol to your home. However, initially Flipkart is starting this service in only two states.
Agreement with Diageo in West Bengal and Odisha
Flipkart is starting liquor home delivery service in West Bengal (West Bengal) and Odisha (Odisha). The agreement between Flipkart and Startup Diageo states that Flipkart customers will be able to order their favorite alcohol. After this the hip bar will deliver it from retail outlets to home delivery. Diageo has a 26 percent stake in the hip bar. According to a report by IWSR Drinks Market Analysis, the market for alcohol drinks in India is about $ 27.2 billion. In such a situation, after Amazon, Flipkart is also planning to make inroads in this market.
Swiggy and Jomato make home delivery in Jharkhand-Odisha
Amidst the Corona crisis, companies are working on the online alcohol delivery option in the country. However, many states have also started home delivery of alcohol. It is being told that Amazon has received approval for online liquor delivery in West Bengal. The governments of West Bengal and Odisha have said that Flipkart may join the Indian Alcohol Home Delivery mobile application Diageo-backed hip bar as a technical service provider. Let us know that companies like Swiggy and Zomato, which do online food delivery, are already home delivery of alcohol in Jharkhand and Odisha.
Home delivery of liquor has been started in Maharashtra
The total population of West Bengal is 9 crores, while Odisha has a population of more than 4.1 crores. In such a situation, meeting the demand for these companies can prove to be a big challenge. There is a ban on the retail sale of liquor in Gujarat and Bihar. The central government had prohibited the sale of liquor during the lockdown to prevent the spread of corona virus in March. The ban on the retail sale of liquor was lifted with the lockdown relaxed. With the removal of the ban, online delivery of liquor was approved in states like Jharkhand and Maharashtra.
