- The Cheer Squad will be called the “Ampere Take Charge Squad” and will wear a sustainable, yet cool attire made of upcycled, recycled, and repurposed materials at the upcoming T20 tournament
- Musical instruments used by the cheer squad will be made from scrap materials, including discarded parts of appliances and petrol vehicles
Ampere, the flagship electric two-wheeler brand from Greaves Electric Mobility Private Limited (“GEMPL”), and Royal Challengers Bangalore are bringing an electrifying combination of style and sustainability to the upcoming T20 cricket season with an extremely unique and purpose-driven cheer squad – the “Ampere Take Charge Squad” (Cheer Squad). Ampere is the official EV partner of Royal Challengers Bangalore (RCB).
 |
Ampere ‘Take Charge’ Cheer Squad
This unique mix of fashion and eco-consciousness aligns with today’s Gen Z and Millennials who are driven by a purpose of sustainability. The one-of-a-kind cheer squad stands for sustainability with their attire and musical instruments made from upcycled, recycled, and scrap materials.
Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility Private Ltd., said, “This collaboration is a significant milestone for us as it aligns with our vision of promoting sustainability in every aspect. As one of the early entrants in the EV industry, our core purpose is to do our bit towards healing the planet and a sustainable Ampere Take Charge Squad is a step towards the same.”
The cheer squad’s jumpsuits will be made from upcycled or recycled eco-conscious fabric, use natural dyes for color and will feature the Ampere logo and the anthemic phrase #HarGullyElectric embroidered with ropes made from plastic packaging waste. Fabric waste is used on the side of the pants using applique work to signify the electric arc. LEDs are used in the outfits to bring out the EV message of the brand, and the footwear is made of vegan material with elements of upcycled fabrics to add color and contrast. The outfit has been designed by Ms. Nikitha Sathish, Founder & Designer at Dori, a contemporary brand that collaborates with weavers in Karnataka’s villages to create eco-friendly clothing for women using handwoven textiles and azo-free dyes.
The Ampere Take Charge Squad’s musical instruments will be made from materials such as broken instruments, pieces of wood, metal, buckets, plastic and scrapped petrol vehicle parts. These include a patched-up guitar, large and small drums made from PVC pipes and discarded metal, and other unconventional instruments made from discarded tyre material, repurposed geyser, refrigerator elements, lights, among other things. The straps of the instruments will be made from banana fiber and other recycled materials. For this project, Ampere and RCB have collaborated with Mr. Rahul KP, an Art Director who is also known as Mechanimal, leveraging his 12 years’ experience of creating art out of waste. The cheer squad is led by Vineeth Vincent, a director of 2 world records.
The Ampere Take Charge Squad will bring the stadium to life with chants and slogans that celebrate the spirit of the game and sustainability. Ampere will also be launching a contest for the RCB fans to submit their slogans and have them featured on match days.
Rajesh Menon, Head & Vice President, Royal Challengers Bangalore, said, “As the world’s first Carbon Positive Cricket Franchise, we’re committed to year-round sustainability initiatives. With this unique integration, we hope to inspire our fans to join us in this mission and make conscious choices that benefit the planet for generations to come.”
About Greaves Electric Mobility Private Limited
Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). GEMPL has been in the business of Electric Vehicles (EV) technology, designing, and manufacturing of electric vehicles over the past 13+ years. With a strong base of over 1.8 lakh (180,000) customers, backed by comprehensive EV ecosystem support from GCL, GEMPL is pushing boundaries to create an affordable and sustainable ecosystem, for uninterrupted, clean, last-mile mobility solutions in the country. GEMPL has a strong presence in both electric 2-wheeler and electric 3-wheeler segments. Under electric 2-wheelers, ‘Ampere’ is a fast growing e-scooter brand in the country with a strong presence in both B2C and B2B segments, while Bestway, and MLR Auto, are the other two fast growing businesses in the electric 3-wheeler segment.
