New Delhi: Almost every social media platform is trying to imitate TikTok to attract a younger audience. Now Amazon’s name has also been added to this list. According to media reports, Amazon is currently testing a new feature for its app. This feature is very similar to Tiktok.
According to AI product intelligence platform Watchful, Amazon is working on a vertical video feed like Tiktok for its shopping app. Through the new feature, users will be able to scroll through the videos and photos of the products listed on Amazon. The name of this new feature of Amazon is Inspire. The company is currently testing this feature with some employees.
Product photos and videos can be shared
It can be accessed through the ‘diamond’ shaped icon visible in the navigation bar below the feed. This feature will remind you of Tiktok and Reels. Like TikTok and Reels, Inspire also shows customers’ videos and photos of products. It also gives an option to like, share, and buy the products shown.
Feature testing continues
According to the report, Amazon is currently testing this feature among some of its employees. No official information has been revealed about how long it will be rolled out for common users. Let us tell you that the company keeps on testing new features so that the life of the users can be made a little easier.
Difficulties may mount for Meta
If Amazon plans to go ahead with this feature, it could cause problems for Meta. Let us tell you that due to the increasing popularity of Tiktok, the business of Meta had suffered a lot. Meta introduced Reels to the users in the year 2020. However, after the departure of TikTok from India, this feature of Meta has become increasingly popular among Indian users.
Amazon has already copied many features
Well, this is not the first time that Amazon has taken inspiration from the social media app. Earlier, Amazon had also copied Instagram’s Staples feature post. Apart from this, Amazon Live is also a copy of Facebook’s live shopping. However, don’t think that Amazon wants to engage young audiences with this feature by showing them funny or creative videos. Its purpose is simply to attract more users to purchase.
