Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has achieved over 1 lakh retail sales of its brand “Ampere” electric 2 wheelers in FY23. In a year full of milestones, Ampere has more than tripled registrations in VAHAN.
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Ampere Primus
The brand “Ampere” has emerged among the leading Electric Vehicle (EV) two-wheelers in the country, with its large portfolio of products – Zeal, Magnus and Primus, meeting the unique needs of personal mobility and last mile e-commerce customer segments. The recently launched Zeal electric scooter has emerged as a popular choice among the youth, owing to its trendy design, performance, and affordable price, while the Magnus EX electric scooter is fast becoming the mainstay electric 2-wheeler brand for families for its high range on a single charge, large leg room and boot space, comfortable seating, and overall drivability experience. The latest addition to the Ampere portfolio is the new Primus electric scooter, which meets the demand of a high speed, digitally connected scooter by the discerning millennials.
In addition to the diverse product range, the Company’s extensive pan-India dealer network across Tier 1 to Tier 4 markets has played a pivotal role in its exponential growth in the EV segment. The dealers provide its customers with the best possible experience, from pre-sales consultations to after-sales service & support, and this has enabled the Company to build a strong & loyal customer base, which is growing every day.
Speaking on this milestone, Sanjay Behl, CEO & Executive Director, GEMPL said, “We are very proud by the continued success of the Ampere electric two-wheeler portfolio, which has become a leading electric scooter in India and in catalysing EV adoption of 2 wheelers in the Country. It is a testament of the Company’s relentless focus on product quality, customer connect and an expansive sales and service network. Ampere has been one of the early entrants in the EV industry in India and we will continue to be among the foremost leaders with continuous product innovation and focus on quality.”
Ampere Electric 2 wheelers has collaborated with Royal Challengers Bangalore as their Official EV Partner for their ongoing T20 season and will award the electrifying RCB player of every home game a limited edition RCB themed Primus. Additionally, Ampere & RCB will have a first of its kind cheer squad that will be called the “Ampere Take Charge Squad” and will wear a sustainable, yet cool attire made of upcycled, recycled, and repurposed materials.
