Key Points
- Major Price Cut: X (formerly Twitter) has reduced prices for all three premium subscription plans in India by up to 47%, marking the first-ever price drop since the service’s launch.
- Market Expansion Strategy: The move aims to boost X’s footprint in India’s massive digital market and increase subscription-driven revenue.
- Web vs. Mobile Pricing: While web prices have dropped sharply, mobile app subscriptions remain higher due to platform commissions.
- Feature-Rich Plans: Each tier offers unique perks, from post editing and longer videos to ad-free experiences and advanced analytics.
– Strategic Timing: The price cut coincides with the launch of xAI’s Grok 4 model and follows the resignation of X CEO Linda Yaccarino, signaling a shift toward a subscription-first business model.
New Delhi: For the first time since introducing premium subscriptions in India in February 2023, X has slashed prices across all tiers, making its paid offerings more accessible to millions of users.
New & Old Subscription Prices (Web Platform)
| Plan | New Monthly Price | Old Monthly Price | New Yearly Price | Old Yearly Price | % Price Drop |
|---|---|---|---|---|---|
| Basic | ₹170 | ₹244 | ₹1,700 | ₹2,591 | 30% |
| Premium | ₹427 | ₹650 | ₹4,272 | ₹6,800 | 34% |
| Premium+ | ₹2,570 | ₹3,470 | ₹26,400 | ₹34,340 | 26% |
- Note: This is the first reduction for all tiers; Premium+ prices had previously increased twice in 2024.
Mobile App Pricing
- Premium: ₹470/month (was ₹900/month)
- Premium+: ₹3,000/month (remains ₹5,000/month on iOS)
- Basic: ₹170/month (same as web)
Mobile subscriptions remain more expensive due to Apple and Google’s commission policies.
What Do You Get? Features Breakdown by Plan
| Feature Category | Basic Plan | Premium Plan | Premium+ Plan |
|---|---|---|---|
| Editing Posts | Yes | Yes | Yes |
| Longer Video Uploads | Yes | Yes | Yes |
| Reply Priority | Yes | Yes | More Boosts |
| Post Formatting | Limited | Extended | Extended |
| X Pro Tools | No | Yes | Yes |
| Detailed Analytics | No | Yes | Yes |
| Ads | Standard | Fewer Ads | Completely Ad-Free |
| Blue Tick | No | Yes | Yes |
| Grok AI Access | Limited | Increased Limits | Highest Limits |
| Long-Form Articles | No | Yes | Yes (longest allowed) |
| Radar (Live Trends) | No | No | Yes |
Why the Price Cut Now? Strategic Context
- Grok 4 Launch: The price reduction aligns with the debut of Grok 4, the latest AI model from Elon Musk’s xAI, which acquired X in a $33 billion deal in March 2025.
- Subscription Revenue Push: Despite efforts to monetize through subscriptions, X’s in-app revenue from mobile platforms was only $16.5 million as of December 2024, highlighting the need for broader adoption.
- Leadership Change: The move follows the resignation of CEO Linda Yaccarino after two years, as X pivots away from ad-dependence to a subscription-driven model.
The Bigger Picture: What It Means for Indian Users
- Affordability: The price cut makes premium features more accessible to a wider segment of Indian users, especially on the web.
- Competitive Edge: By lowering prices, X aims to outpace rivals in India’s fast-growing social media market.
- Enhanced Experience: Users can now access advanced tools, ad-free browsing, and AI-powered features at a lower cost.
With its sharp price reduction, X is making a bold play for dominance in India’s digital landscape. The move is expected to drive up subscriptions, offer more value to users, and reshape how social media platforms monetize their services in one of the world’s largest online markets.
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