In a creative bid to galvanize South Asian voter support for Kamala Harris’s 2024 presidential campaign, Indian-American entrepreneur Ajay Bhutoria has launched a Bollywood-inspired music video titled ‘Nacho Nacho.’ The video is a reimagined version of the viral hit ‘Naatu Naatu’ from the movie RRR, featuring snippets from Harris’s campaign trail and messages from Indian community leaders in multiple regional languages.
Targeting nearly 5 million South Asian voters in key swing states like Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, and Arizona, the video aims to boost voter turnout in favor of Harris, who Bhutoria says symbolizes a “brighter future” for Indian Americans. Bhutoria, a member of the National Finance Committee for Harris’s campaign, expressed his excitement about the project on social media, emphasizing the need to mobilize the South Asian vote.
“Excited to share the release of our new music video, ‘Nacho Nacho,’ supporting Vice President Kamala Harris for President! Let’s mobilize and turn out the South Asian vote in key battleground states,” Bhutoria posted on social media platform X (formerly known as Twitter). He also revealed plans to release additional Bollywood-style videos, continuing a strategy he successfully used in the 2020 election to engage the Indian-American community.
Bhutoria sees Harris, the first female vice president of Indian and African descent, as a beacon of hope for Indian Americans, a group that numbers over 4.4 million. He emphasized the importance of a Harris presidency in countering the divisiveness of former President Donald Trump.
However, the Trump campaign is also vying for the crucial South Asian vote. A grassroots organization, Hindus for America First, has publicly endorsed Trump and announced its own campaign aimed at swaying the Indian-American electorate away from Harris. Utsav Sanduja, the group’s chairman, expressed concerns that Harris could potentially “destabilize Indo-US relations” and warned that her liberal policies might lead to judicial appointments that could affect Asian-American communities.
With both the Harris and Trump camps eager to secure the support of Indian-Americans, these swing states could play a pivotal role in the outcome of the 2024 election. Bhutoria’s strategy reflects the increasing significance of South Asian voters in the U.S. political landscape, with Bollywood music videos now serving as a modern tool for political mobilization.
