Key Points
- Ullu App, known for its adult web content, removed the controversial reality show ‘House Arrest’ after public outrage over explicit viral clips.
- The show, hosted by Ajaz Khan, faced criticism and legal scrutiny for scenes involving contestants enacting sex positions and removing undergarments on camera.
- Ullu App is owned and founded by Vibhu Agarwal, who launched the platform in 2018 and has since built it into a ₹100 crore revenue OTT service focused on bold, adult-themed entertainment.
- The app’s revenue doubled from ₹46.8 crore in FY 2022 to ₹93.1 crore in FY 2023, with 2024 figures nearing ₹100 crore.
- Ullu’s content library features web series, films, and short films, often starring both new and established actors, and is accessible on mobile devices.
New Delhi: Ullu App, a major player in India’s OTT space for adult content, has landed in the spotlight after its reality show ‘House Arrest’ was pulled from the platform. The show, hosted by actor Ajaz Khan, became the center of a storm when video clips went viral showing contestants being asked to remove their undergarments and enact various sex positions on camera. The explicit nature of these challenges led to widespread condemnation on social media, with users and political leaders calling for a ban on the show and stricter action against platforms promoting such content.
Mumbai Police swiftly summoned both Ajaz Khan and Ullu App’s CEO, Vibhu Agarwal, for questioning. The Maharashtra State Women Commission and other organizations also demanded regulatory action, citing the negative impact of such shows on society, particularly on young viewers.
What Is Ullu App and What Content Does It Offer?
Launched in 2018, Ullu App is an Indian OTT streaming platform that carved its niche by focusing on bold, adult-themed entertainment. Its content lineup includes:
- Web Series, Films & Short Films: Ullu’s library spans drama, romance, thriller, and suspense, but is best known for its adult web series such as ‘Kavita Bhabhi’, ‘Charmsukh’, ‘Palang Tod’, and ‘Riti Riwaj’.
- New and Established Talent: The platform is recognized for giving opportunities to both emerging and experienced actors, resulting in a diverse range of performances and stories.
- Accessibility: Ullu App is available for download on Android and iOS devices, allowing users to stream content anytime, anywhere.
Who Owns Ullu App? Meet Vibhu Agarwal
Vibhu Agarwal is the founder and CEO of Ullu App. With a business background spanning over 30 years, Agarwal first launched the platform in 2018, targeting a market segment underserved by mainstream OTT platforms. He later expanded his media ventures with Atrangi TV, a family-oriented channel, but Ullu remains synonymous with adult digital content in India.
How Much Does Ullu App Earn?
Ullu App’s business model has proven highly lucrative:
- Revenue Growth: According to public statements and social media posts by Vibhu Agarwal, Ullu’s revenue doubled from ₹46.8 crore in FY 2022 to ₹93.1 crore in FY 2023. By 2024, the platform’s revenue had reached the ₹100 crore mark.
- Pandemic Boom: The COVID-19 lockdowns saw a 220% spike in user growth, with shows like ‘Kavita Bhabhi’ driving massive viewership.
- Subscription Model: Ullu offers both free content and premium subscriptions, with a significant portion of revenue coming from paid users attracted to its exclusive adult content.
Why Is Ullu App So Popular-and Controversial?
Ullu’s rapid rise is tied to its willingness to push boundaries with bold storytelling and themes often considered taboo in mainstream Indian media. This strategy has earned it a loyal audience but also frequent criticism and regulatory scrutiny.
Ullu App has become one of India’s most talked-about OTT platforms, blending controversy with commercial success. While its adult content and reality shows like ‘House Arrest’ have drawn backlash and legal action, its bold approach and savvy business model have helped it reach the ₹100 crore revenue milestone-making it a standout, if polarizing, player in the digital entertainment landscape.
