The Television Rating Point (TRP) has become a topic of discussion following the sensational revelations by Mumbai Police Commissioner Param Bir Singh. At a press conference held in Mumbai on Thursday, Parambir Singh said that Mumbai Crime Branch has revealed a new racket. The name of this racket is ‘Falls TRP racket’. Police are investigating a scam involving TRP manipulation. Let us know what is TRP and its role in making a channel number one….
What is the TRP of a TV channel?
The television rating point, or TRP, is a tool by which a program or TV channel is most viewed. Also, it helps in understanding the popularity of any program or channel, that is, how often, and how long people are watching a channel or program. Having the highest TRP of the program means that most viewers are watching that program.
TRP data is very useful for advertisers, as advertisers choose to advertise only those programs which have higher TRPs. Explain that to measure TRP, ‘People Meter’ is installed in some places. It can be understood that a few thousand viewers are surveyed in the form of justice and samples, and on the basis of these audiences, all the viewers are considered. These People Meters determine which programs or channels are being viewed by a specific frequency.
How is TRP decided?
Through this meter, every minute of TV information is passed on to the Monitoring Team, Measurement of Indian Television Audience (INTAM). After analyzing the information from the People Meter, this team decides which channel or program has a TRP. In order to calculate this, the program and time that a viewer regularly watches are continuously recorded and then the average record of the program is extracted by multiplying this data by 30. This People Meter extracts complete information about any channel and its program.
What is the effect of TRP?
The increase or decrease of TRP directly affects the income of the TV channel in which the program is coming. All the TV channels like Sony, Star Plus, Zee Channel etc. all make money through advertising. If the TRP of a program or channel is low, it means that people are watching it less. This means that the program will not get much advertising money or very few advertisers. But if the TRP of any channel or program is high, then it will get more advertisements and advertisers will also get more money.
What is the TRP rating?
The TRP rating is the rating on which a TV channel’s TRP is calculated. The TRP of any channel or program depends on the program shown on it. It can be understood that when a film star comes to a program to promote his film, the TRP of that program increases because people like to watch that star more.
