New Delhi: Parle G of 5 rupees is such a biscuit, which is liked by most people. At the same time, Parle has remained India’s number one FMCG brand for 10 consecutive years. This has come to the fore in Kantar India’s Annual Brand Footprint report.
Kantar India in its report has included the most selected FMCG brands in 2021 on the basis of Consumer Reach Point (CRP). With a consumer reach point score of 6531 (million), Parle continues to top the list for the 10th year in a row. Amul, Britannia, Clinic Plus, and Tata Consumer Products are the second top brands on this list after Parle. The Consumer Reach Point is measured on the basis of the actual purchases made by the consumer and the frequency of these purchases in a calendar year. This is the 10th year of Kantar’s brand footprint ranking.
Parle’s CRP increased by 14 percent
According to news in Moneycontrol, Parle registered a 14 percent increase in CRP as compared to last year’s ranking. Meanwhile, Amul’s CRP grew by 9 percent, while Britannia’s CRP rose by 14 percent in the current ranking from a year ago. Meanwhile, packaged food brand Haldiram joined the billion CRP club and entered the top 25 ranking at number 24. Anmol (biscuit and cake brand) also joined the CRP club.
Improvement in the number of brands reporting an increase in CRP
The number of brands reporting an increase in CRP has improved. For this, better mobility after the second wave of the epidemic can be considered the reason. Meanwhile, big brands benefited from the sharp rise in CRP. The report said that big brands, ie those with more than 61 percent entry-level, have grown the fastest in 2020 with a growth of over 8 percent. Some snacking brands saw an increase of over 30 percent. There was an increase of 49 percent in Balaji. This was followed by an increase of 45 percent in Kurkure and 37 percent in Bingo. Within beverage brands, Nescafe posted a 19% increase in CRP followed by Boost with a 15 percent increase.
