Ola Electric Launches E-Motorcycle Series ‘Roadster’ Starting At ₹74,999

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Ola Electric Roadster

New Delhi: On Thursday, Ola Electric unveiled its highly anticipated ‘Roadster’ series, marking the company’s entry into the e-motorcycle market. The Roadster series offers three variants: Roadster, Roadster X, and Roadster Pro, each with sub-variants.

Pricing and Availability:

  • The base model, the 2.5kWh Roadster, is priced at Rs 74,000.
  • The mid-range 3.5kWh variant costs Rs 85,000.
  • The top-tier 4.5kWh version is priced at Rs 99,000.
  • Additionally, the Roadster Pro, equipped with a 6kWh battery, starts at Rs 1.39 lakhs.
  • Deliveries for the Roadster Pro will begin during Diwali next year, while the Roadster X and Roadster will be available from January 2025.

Bhavish Aggarwal’s Vision:

  • Bhavish Aggarwal, CEO of Ola Electric, expressed his vision during the company’s ‘Sankalp 2024‘ event. He emphasized Ola’s commitment to providing affordable, efficient, and accessible ride experiences across India.
  • Aggarwal highlighted Ola Electric’s remarkable journey from a dream just three years ago to becoming the leading EV company in India and the world’s largest two-wheeler EV manufacturer. Globally, Ola Electric ranks fifth in terms of market capitalization among all EV companies.

Battery Technology Breakthrough:

  • Aggarwal announced the development of the ‘BharatCell,’ a 4680 cell the first of its kind to be built in India. Ola Electric has filed over 70 patents for this innovative battery technology.
  • The BharatCell will be integrated into Ola’s scooters by Q1 FY26, a significant milestone for the Indian EV industry.
Ola Electric Roadster

Market Disruption and Challenges:

  • Ola Electric’s move into the e-motorcycle segment aims to disrupt the market. Currently, e-motorcycles represent only a small fraction of overall bike sales in India.
  • Last year, Ola unveiled four concept e-motorcycle models: Diamondhead, Adventure, Roadster, and Cruiser.

Financial Performance:

  • Ola Electric recently went public, raising over Rs 6,000 crore through its IPO.
  • Despite reporting a net loss of Rs 347 crore for Q2 (up from Rs 267 crore in the same period last year), the company’s revenue rose by 32 percent to Rs 1,644 crore.
  • On August 14, Ola Electric’s shares experienced volatility, dropping over 7 percent before recovering to close 2.61 percent higher at Rs 110.99 on the NSE.
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