Bengaluru: The launch of Prestige Waterford in Whitefield, Bengaluru, signifies the real estate developer’s journey back on the growth trajectory in the post-Covid market
The series of launches are testimony to the spike in demand for residential properties in India by residents as well as NRIs
August 2020 marks a key milestone, with the virtual launch of three Prestige properties – Prestige Ocean Crest (the company’s very first property in Goa), Prestige Primrose Hills (Bengaluru), and Prestige Waterford (Bengaluru). The tremendous response has provided the much-needed business impetus and boosted customer confidence during these testing times.
Commenting on the hat-trick, Mr. Irfan Razack, CMD, Prestige Group said, “The Covid-19 pandemic has made the world pause and re-assess the way we live and work. As market leaders, we owe it to our industry as well as our customers to evolve and innovate with the changing times. At Prestige Group, it has been our constant endeavor over the years to adapt and learn in order to stay ahead of the curve. Right now, our focus is on setting the narrative for the new normal, powered by technology, adaptability, and ingenuity.”
“The remarkable customer response to the virtual launch of our projects from both buyers in India as well as NRIs, gives me the confidence to assert that Indian real estate will bounce back before long. With the effective use of technology, developers can ensure that the lull in the market is short-term. Buoyancy is inevitable in an industry as resilient as real estate in India.”, he concluded.
About the launch:
Having adopted the very latest in technology, the launch showcased a more advanced version of a regular 3D launch.
It was streamed live on YouTube, Facebook, LinkedIn, CommonFloor, and NoBroker, among others
The event included a welcome address followed by a price and scheme reveal, after which Mr. Irfan Razack addressed the audience
This was followed by a Q&A session where the Prestige leadership team addressed queries from both the media as well as interested customers
