New Delhi: Air India, the national carrier of India, revealed the first look of its new livery and logo on Sunday, as part of its rebranding strategy. The airline shared the photos of its Airbus A350 aircraft, which is expected to join its fleet this winter, on social media.
The new livery features a golden arched window, replacing the iconic red one, and the name Air India in the top-right corner near the windows. The logo also has a golden outline, giving it a more elegant look. The tail design has been revamped with a mix of red, gold, purple, and orange colors, along with a pattern at the edge.
The airline tweeted “The first look of the majestic A350 in our new livery at the paint shop in Toulouse.” The Airbus A350 is a long-range, wide-body aircraft that can carry up to 300 passengers and has a range of over 15,000 km. Air India has ordered 18 A350s, which will be delivered between 2023 and 2025.
The rebranding decision is a part of Air India’s massive transformation plan, which also includes a historic deal of Rs 18,000 crore to purchase 470 new aircraft. The airline aims to modernize its fleet, expand its network, improve its service quality, and enhance its brand image.
Air India CEO Campbell Wilson said that the transformation to a new brand shows a commitment to making Air India a great airline worldwide, which will serve all passengers with a world-class flying experience. He also said that the new livery reflects the rich heritage and culture of India, as well as its vibrant and dynamic future.