MUMBAI: Bisleri, which ushered in the era of cold bottled water in India, is up to a game. Just six months ago, the company was completely ready for sale. But the dice of luck turned many times and now these companies are preparing to give tough competition to many big companies in the market. The deal between Bisleri and the Tata group was nearing its final stages and everything changed after the entry of Jayanti Chauhan and the acquisition stalled, breaking the contract. Now Bisleri is all set to rock the market.
Soft drink market entry
Bisleri International is all set to set the soft drinks market on fire. Bisleri will give tough competition to brands acquired by Coca-Cola, Pepsi, Sprite, and Reliance. The company plans to expand into the carbonated beverages market. After this announcement of the company, there was a fire in the market. The demand for cold drinks is in full swing in the country. Every year this market is flourishing. Bisleri will get benefit of this. The company will enter the market with three new flavors.
This flavor will last
There is a lot of curiosity about all three flavors of Bisleri company. These include Rave, POP, and Spicy Jeera brands. Along with bottled water, the company is also in the soft drinks market. The company sells carbonated beverages under the Limonata brand. The company is now moving forward to offer customers a taste of the Fizz Cola, Orange, Lemon, and Jeera range of flavors. The market for cold drinks is huge in the country. Every year this market is flourishing. Bisleri will get benefit of this. The company will enter the market with three new flavors. Coca-Cola, Pepsi, Sprite, and Reliance’s Compa-Cola will give tough competition to Bisleri in the market. The company has made preparations for this.
Administration in the hands of Jayanti Chauhan
Jayanthi Chauhan took over the reins of Bisleri after the deal with Tata fell through. They have now decided to modify Bisleri and many schemes are being launched in the market. Preparations have been made for a vigorous entry into the cold drink market. New ideas are attracting the youth and those who consume cold drinks. Bisleri dominates the bottled mineral water market. Bisleri has a 60% share of the Indian market. According to Bisleri’s website, Jayantilal Chauhan founded the Parle soft drinks group in 1949. He bought Bisleri in 1969 from an Italian entrepreneur. At present, the company is also manufacturing hand sanitizers.
